Automation: Actively engage Chinese competitors - VDMA
According to German Engineering Federation (VDMA) Chief Economist, Dr. Ralph Wiechers, it is essential for German automation companies to become active on the ground in China. Chinese competitors should be monitored and understood - regarding their activities and technological developments. Dr. Wiechers addressed this topic at the conference USA AND CHINA - GLOBAL ECONOMIC PERSPECTIVES of Evangelische Akademie Tutzing and ifo Institute from January 18 to 20, 2013.
China is now no longer just a large sales market, but also a serious competitor. Chinese automation companies worked themselves into a leading position in the global markets. This is partly due to the Chinese government's political support. Chinese products are now becoming more sophisticated and are, therefore, able to compete globally. German manufacturers should engage the Chinese competition also their home ground in China, through sales, service and installation, sourcing, and production.
Source: VDMA
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