Marketing & Sales Strategy
Today´s dynamic market and competitive environments require companies to constantly improve and review their approach to how to best serve their customers. New market entrants, M&A activities, and more rapidly changing macro economic circumstances make it harder to reliably predict market needs, and how to use them to one's advantage.
In this context, urgent questions that arise are often driven by these external factors – e.g. customer preferences, market volume developments, expected competitor movements – determining the business scenarios. Internally, choices need to be made on the best product portfolio for a specific market, standardization versus customization, allocation of marketing resources, and target customer portfolio, among others.
We offer services in a range of topics, such as:
- Market Assessment
- Market Entry Strategy
- Channel Strategy
- Sales Channel Development
During a client assignment, we may run a market analysis on a specific product range and target customer groups. Market size, regulatory environment, competitor landscape and customer preferences are topics that often play a major role. We understand pricing levels in the market, and examine expected profit and return along the value chain. Based on these insights, scenarios and business cases can be developed, and decisions on the best marketing and sales strategy can be made together with our client. Concrete action plans are developed, which implementation can be supported by us in the market.