A good market entry strategy determines the most effective route for companies to enter a foreign target market.
Example Project Phases:
Which strategy fits best depends on many factors, such as the company’s vision, global strategy, internal resources and capabilities, flexibility, intercultural maturity, attitude toward risk, need for control, and time commitment.
Understanding how to do business in the local market and the cultural differences are also key to developing winning entry strategies.
At Berners Consulting we take a holistic approach to strategy by understanding the overall company strategy and defining the best path to achieve the company’s international expansion objectives.
Once a strategy has been determined, Berners Consulting helps clients move forward with confidence regardless of the determined strategy.